Aligning with Consumer Duty to enhance customer experience
We look at the core elements of the Consumer Duty, how it affects financial services firms, and how they can include its principles as they design…
Eve McCann, +4 • 13 minute readYasemin Canik, PhD
Senior Service Designer
Experienced service designer. User-centred design expert.
With over 10 years of design experience, Yasemin has been leading service and customer experience design projects in complex and regulated industries.
Her recent work focuses on designing experiences for customers in vulnerable circumstances. During this time, she has explored the field of consumer duty and its role in enhancing customer experience design.
She centres her work around people and dedicates time to coaching her clients and peers, a practice that comes naturally due to her academic background. Yasemin holds a Ph.D. in User-centred Design and an MSc in Design Innovation Management from Loughborough University.