Will Shaw

Chief Design Officer EY Seren

Design Director using strategic design to drive customer centred change in complex business and organisational environments.

Will is the Chief Design Officer at EY Seren. As an accomplished service designer and design researcher, he uses customer research and design techniques to help organisations identify opportunities, solve complex problems and make better decisions. He has been designing services and propositions in Financial Services for over 15 years and has a deep spike of expertise in designing for vulnerability and financial wellbeing.